Life, Liberty and the Pursuit of Happiness
Stoker’s wanted to give their customers a chance to select the newest can design. And in the land of the free and the home of the brave, tobacco needs to have a little… spitfire. Life, Liberty and the Pursuit of Happiness was a concept I created for Stoker’s can-selection sweepstakes. I then worked with a team of talented designers to bring this concept to life.
Work I completed on this campaign included: Initial concepting, creative direction, copywriting, and landing page wireframe creation and direction.
